A survey by Sponsorship Research International found that 88 percent could identify the arches and only 54 percent could name the Christian cross.
Monday, 29 July 2013
McDonald's Facts File....
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The best thing about this article isn't the amazing facts that it portrays, which in fact are very good, but this article gave away the name of the founder of McDonald's which none of us had ever care to known !
ReplyDeleteWhat is their reputation management strategy???
ReplyDeletemost amusing of all was the white arches in Paris and how an individual in real estate business is now the owner of multi-billionaire conglomerate i.e.MR.RAY KROC.
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